Since 2010, our custard cakes have been made with a simple purpose — to give children something warm, soft, and joyfully satisfying to come home to after school. From the very beginning, we’ve used only the freshest ingredients, crafting cakes with a golden, delicate sponge and a smooth custard center that melts gently into every bite. Over time, new flavors and textures joined the original, wrapped in colorful, crinkled packaging that hints at the richness within. Each cake feels like a small moment of comfort — whether it’s the classic full-sized treat or the playful junior version, made smaller for tiny hands and big cravings, always full of the same warmth and care that started it all.